Resume

EDUCATION
CENTRAL MICHIGAN UNIVERSITY
Bachelor of Science, 2009
Journalism: News Editorial; Minor: History 

EXPERIENCE
MICHIGAN STATE UNIVERSITY
University Communications
Director of Social Media, March 2013 — Present

I oversee the team that manages the @michiganstateu institutional social media accounts and act as the university’s official voice to an audience of more than a million followers across the world.

• Develop and execute university social media strategy, editorial calendar and creative vision
• Project lead, produce and post content that connects global audience to university brand
• Manage and educate campus-wide social media communications group through presentations and workshops
• Evaluate and implement social media trends and emerging platforms
• Monitor and identify interactions, issues and crises that require official response

ALMA COLLEGE
Communication and Marketing
Social Media Coordinator/Content Writer, October 2009 — March 2013

As @almacollege, I told the college’s story through written content on both digital and print mediums and established and managed its social media presence.

• Interviewed sources and wrote copy for official website, media release and family of publications
• Established and oversaw college social media accounts and editorial strategy
• Spearheaded a web project of hundreds of written storytelling profiles
• Managed social media promotions, campaigns and crises
• Advised on best social media practices and analytics

SELECTED AWARDS
2023 MI ADDYS (Gold)
Congratulations, Class of 2022
Online/Interactive: Social Media Campaign

2020 CASE PLATINUM
Spartan Good Will
Best Practices in Communications and Marketing

2020 TELLY (Gold)
Heroes to Hives
Social Video: Social Impact

2019 MI ADDYS (Gold)
Game Changers
Film/Video/Sound Branded Content, More Than :60 Seconds