Hi, I’m Ellen. I tweet and tell stories.

I’m an award-winning digital storyteller and social media strategist.

As director of social media at Michigan State University, I oversee the institutional social media accounts and act as the university’s official voice to an audience of more than a million followers across the world.

In my role, I am responsible for developing and managing the university’s social media strategy, which includes a content strategy to help move the Spartans Will. brand forward in the digital space. MSU has been one of the highest ranked social presences in higher education.

I have more than a decade of experience in higher education marketing and communications, with a focus on social media, storytelling and writing. I previously managed social media at Alma College, which had one of the top university Facebook pages in the nation.

I have a bachelor’s degree in journalism from Central Michigan University and the perfect Beyoncé GIF for any occasion.